Brand
Our Brand & Assets
The Craft+Work brand is built on the idea of simplicity and hot pink. We want our assets to be easy to create so we can focus on great content and events.
Language
When referring to Craft+Work we say "Craft and Work". We never say "Craft plus Work" or "Craftwork".
Logo
Our logo is essentially a word mark available in two formats, white text (for use on dark backgrounds) and black text (for use on light backgrounds).
We alternatively provide full black and full white logos for occasions when the pink + will not fit a design.
Colour Palette
The majority of our brand assets are made up of the following six colours.
- #FF006C
- #000000
- #6A7282
- #D1D5DC
- #F3F4F6
- #FFFFFF
Typography
- Our principal font is Figtree served by Google Fonts.
- Our logo is made up of Pacifico and Righteous, both served by Google Fonts.
- Icons are served by Font Awesome.