Friday 9th October 9am–5pm, London UK
We return to London for our fourth event in the city, bringing together a small group of soloists, founders and leaders from the Shopify ecosystem and beyond who are building agencies, apps and digital businesses.
Buy Your Ticket — £235 + VATCraft & Work isn't a sit-and-stare conference. The day combines short presentations, hot-seat interviews and group discussions, with plenty of space for conversation.
You'll spend time with people facing many of the same challenges as you — building companies, leading teams, navigating growth, and figuring things out as they go.
With just 50 people in the room, everyone has a chance to contribute. Often, the most useful idea comes from the person sitting next to you rather than the person on stage.
No gurus. No formulas. Just honest conversations about what it takes to build something meaningful.
Craft & Work was created for people building businesses and leading teams. Most attendees come from the Shopify Partner ecosystem because that's the world we work in, but the room also attracts marketers, consultants and others working across ecommerce, technology and SaaS.
The common thread isn't a particular platform or industry. The conversations focus on the realities of building a business, leading people and figuring out what comes next. We often describe the audience using three slightly jargony labels — but if any of these sound like you, you'll feel right at home.
If you're not sure whether Craft & Work is for you, get in touch and we'll help you work it out. Tell us a little about what you do and what you're hoping to get from the day, and we'll give you an honest answer.
Your ticket includes two chances to be in the room — a relaxed evening gathering on Thursday 8th October and the full-day Craft & Work main event on Friday 9th October.
Thursday 8th October, 6–9pm
A relaxed pre-event evening at Recharge HQ in London. A chance to catch up with familiar faces, meet new ones, and ease into the event ahead of the main day.
Friday 9th October, 9am–5pm
Our full-day event takes place at Wallacespace Clerkenwell and includes presenter-led sessions, honest discussions, breakfast, lunch, refreshments and end-of-day drinks at the pub across the street.
Buy Your Ticket — £235 + VATOur presenters are here to start conversations, not perform polished keynotes or march through endless slide decks (though we're certainly not against a little polish). Expect open and honest stories, practical lessons and ideas from people building and leading businesses in the Shopify ecosystem and beyond.
Tim's Annual Craft & Work Address
Tim returns as our resident hype man—in case you were wondering, we only let someone open the event five times, maximum. This year he'll share the realities of running and growing a service business in 2026.
What 6,000+ communities have taught me about human behaviours and motivations
Drawing on three decades and over 6,000 communities, Michelle explores what motivates people and how those insights can sharpen your marketing and help you build better connections.
Can your phone really replace a camera crew?
Video has a way of connecting with people, but getting comfortable in front of the camera is another matter. In this hands-on session, Becky will show how simple it can be to create polished content with just your phone—no crew or expensive kit required. Your marketing may never be the same again.
Becoming the brand: what happens when your face becomes the product?
Lizzie shares the upsides and trade-offs of being the face of your business, from becoming the bottleneck and the risk of burnout to the unglamorous side of being the only employee.
Our presenters are only one part of the day. There'll also be hot-seat interviews, collaborative problem-solving and plenty of time to connect with everyone in the room.
Craft & Work: LDN 2026 is presented by The Support Heroes, providing 24/7 customer support for Shopify app developers.
We're also supported by FoxSell, Sufio, Recharge and Zapiet. Their support helps us keep Craft & Work intentionally small and focused on meaningful conversations.
Meet our Patrons and learn more about how they support our community.
Your ticket covers both gatherings, along with everything you'll need to enjoy the full Craft & Work experience:
No. Many attendees are Shopify Partners because that's the world we work in, but we also welcome marketers, consultants and people working across ecommerce, technology and SaaS. The conversations are about building businesses and leading teams rather than any particular platform.
No. The main Craft & Work programme takes place on Friday 9th October. Your ticket also includes Thursday's Amuse Bouche, a relaxed and entirely optional pre-event evening. You're welcome to attend both or join us for Friday's main event only.
Absolutely. If you don't yet have everyone's details, use your own information when booking. We'll collect the remaining attendee details closer to the event.
We'll share the detailed running order with attendees closer to the event. Friday will run from 9am–5pm, beginning with breakfast and finishing with drinks.
No. All ticket prices exclude UK VAT. Our VAT registration number is 515708688.
Tickets are non-refundable unless the event is cancelled or rescheduled. We're also unable to reimburse any travel or accommodation costs you may have booked.
Yes. If your plans change, you can transfer your ticket to a friend or colleague at no extra charge. Email hello@craftandwork.com and we'll update the attendee details.
No problem. Email hello@craftandwork.com and we'll respond within 24 hours.
We use Ticket Tailor to manage our bookings. You can choose your tickets and complete your purchase using the form below. If you have any problems with the booking form (which we sincerely hope you won't), you can also book directly through the Craft & Work Ticket Tailor page.
