In this edition of 9 Questions For…, we hear from “founder” of The Pocket Strategist Katherine Dyer.
I call myself a founder, but in reality, it is just me and a few freelancers, so it makes me feel a bit like a fraud. I have struggled to find the right title since I set out on my own — none of them ever really seem to fit.
I am a straight-talking, super practical, strategic partner empowering small business owners to regain control and intentionally build the business they want.
I love working with ambitious service-based founders ready to make changes and do the work.
I only work in person, in beautiful and inspiring locations across the UK, to take my clients away from the day-to-day distractions where they feel good and can think big. I work with people 1:1 in small mastermind groups and I also deliver workshops.
Short story — to help me live the life I want.
Long story — burnt out, single mum tired of giving her soul to the corporate world, knowing I was capable of more. Plus, two of my sisters have their own businesses, and as the youngest of five and pretty competitive, I decided I could do that too and do it even better! It’s the best career decision I’ve ever made.
How to scale successfully. I love love love the 1:1 work I do and I’d like to grow with a team and continue with the in-person magic, but finding the right people and then marketing the business in the right way will be challenging.
The results and feedback I get from clients. I also have a great balance between working on the business with clients and having time off for myself or with my children.
I’m an excellent listener with a great ability to find bespoke solutions for my clients that work specifically for them.
I’d like to broaden my knowledge and experience of working with larger business leadership teams. I only really work with businesses up to about £2m at the moment, but mainly in the low six figures.
Great question. I will have achieved a larger revenue, taken on my first Associate, and have greater confidence in my ability to scale. And hopefully, I will finally have a website that I’m no longer embarrassed to share!
That I was going to be able to make money which would have helped me take the leap into starting my own business earlier.
I live in a beautiful countryside village in Somerset. I love that it is a classic English village with a pub, bakery, butchers, greengrocer and little wine shop. Although it’s a bit further from the coast and the fun of the city than I’d like.
